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The story of how Snowflake became South Africa's most loved flour begins more than 135 years ago when the old Port Elizabeth Steam Mill Company was founded and, in 1884, the Snowflake brand was officially registered.

In the same year, gold was discovered in South Africa and expansion to Cape Town was rapid, where the well regarded company, JW Stephen & Co, was appointed as agents. Despite the second Anglo Boer war, the company flourished, and the tallest mill standing at an impressive 50 metres tall was built in Cape Town. By 1891 the PE Steam Mill Company had merged with Cape Town’s Atwell Bakery and the first Snowflake adverts began to appear. And so, continued the foresight, fortitude and faithfulness that nurtured South Africa’s finest quality wheat and flour through more than 10 decades of trade and development.

Today, Snowflake remains South Africa's partner in baking and cooking with a wide range of flour products, baking aids and mixes to help you create those special moments with your loved ones. Snowflake, it’s too fresh to flop.